What should an insurance agent prioritize in their fiduciary duty?

• A. Maximizing the number of policies sold
• B. Promoting their own interests
• C. Acting in the best interest of clients
• D. Adhering strictly to company policies

Answer: (C)

An insurance agent's fiduciary duty fundamentally revolves around the obligation to act in the best interest of their clients. This responsibility requires the agent to prioritize their clients' needs, circumstances, and financial well-being above all else. In essence, the agent must provide advice, recommendations, and services that genuinely benefit the client rather than focusing on personal gain or company objectives.

By fulfilling this duty, agents can build trust, establish strong relationships, and ensure clients receive suitable products and services tailored to their unique situations. This approach is not only ethical but also reinforces the integrity of the insurance profession, fostering client loyalty and satisfaction over the long term. Prioritizing the client's interests fosters a sense of responsibility and accountability, which is essential in maintaining the agent-client relationship.